CONTRAST

SUCCESS

Here we can see an image that is designed around contrast. The creator utilizes contrast by placing two strips of photos, one with a darker backgroud and one with a lighter, against each other. This effect creates a surprising and eye catching juxtaposition through color contrast. As we learned in the lecture and readings it is important to use contrast in order for certain aspects of the design to pop. Here we can see that there is a pattern. First that the two images are creating a pinstripe and second that the lettering is in contrast with the images. Here the designer has chosen to confuse the mind. We can obviously see elements that make clear sense in our minds. i.e. the black to white stripes. However, once our minds attempt to place the two images into two separate images of a man the task becomes incredibly difficult. This is also apparent in the contrast of the text. Unlike the parallel strips the text does not sam to form any apparent pattern to the color. This element of juxtaposition leaves the receiver questioning and baffled, therefore the eye wanders and reaches the poster for clues.

  FALURE
In the second image I chose we can obviously see some apparent problems with visuals and reading. The first and most obvious problem is the lack of contrast between the text and the background coloring. It is apparent that the creator of this font was looking to create a long, thin, and elegant font however the problem is that upon first glance you may not even notice that the font is there. If you would place the image into a grey scale you can quickly identify that the background is using a mid to dark grey tone for the positive space while using an almost white for the lettering. This does not show contrast but instead suggests that the font is created to seep into the background. Also another failure of this is that the designer chose a blue color for the "Light" element placed above the font. Here if we turn the image to greyscale we can quickly understand that the title dissipates into the mid grey of the background. This font may be elegant and unique, but the designer fails to illustrate the quality and possibilities of his font.

Movement/Motion

Here is a photographic illusion of movement. Much like the photo of the horse in motion the photographer uses multiple exposers to capture a girl playing jump rope. We can tell that she is moving in this photo because as we read the image (much like text) we scroll from left to right and see the slow but fluid progression of her action. Legs are in motion, arms are swinging, the rope is flailed around, her skirt and shirt shifts, and together these cues help our minds place the multiple exposers together and see not just a single still photo but the act of a childhood movement.

Here we see an photograph of a dog in motion. The cues that lead me to believe this are the fallowing; the dog appears to be lifted off the ground, also the dogs hair appears to be lifted into space. Here the photographer specifically incorporates a horizon line to create the perception that the dog is in fact lifted off the ground. We can even see a small amount of shadows from the dogs feet which creates the illusion of lift. Therefore sense the only other way this animal could be lifted off the ground would be if an unseen element is holding the dog off the ground. Also the fur of the dog appears to be in motion. The dogs fur is heavy and therefore gravity would pull the dreaded fur down along the contour of the animal. However, sense the dog is lifted off the ground the dog appears to be in mid leap, lifting the fur as the animal falls back to earth. The only other way to get this same effect would be in a zero gravity environment. (sense I don't really expect this to be the case) I believe the dog to be in motion running towards our lovely photographer.

Dimension/Depth/Space/Scale

Here is a picture of a city during winter. As you have probably noticed this image is not simply capturing the city scape and the people that inhabit it. There is also a motion and three demential aspect to this photo. As you can see there are many visual cues in this photo; relative size, overlap, linear perspective, atmospheric perspective, relative height, binocular disparity, but also movement parallax. Relative size can mainly be seen in the people. Many people take up about a fourth of the visual space in height however closer to the horizon people become much smaller almost to a tenth or twentieth the size of the larger people. Atmospheric perspective can be seen as the structures to the right of the page begin to fade in town and texture. Overlap can be seen in the people to make them seem farther and closer to the point of where the picture was taken. Binocular disparity can be seen as the camera has focused on one single aspect of the picture. The man who is moving his newspaper is in clear and clean focus as the other parts of the picture appear either in motion or out of focus. Now the biggest part of the picture can be found in the motion parallax. Here a few images of a man are placed together to create movement. Each individual image creates a movement.