Top down Visual Processing in this design for the movie Dirty Harry works as a challenge to the reviver of the visual image. First the eyes scans the darkest and most contrasted object. Here it is the object shaped as a gun. Soon after however, your eyes may catch a glimpse of what appears to be a graphic element of a eye and eyebrow. This is where your cognitive elements begin to take place. Upon seeing the eye your eye will scan downward along the right outline of the gun to see that perhaps there is a secondary element to the poster. The image of Clint Eastwood's profile begins to take form as the brain fills in the excluded elements of the face. The gun now turns into the negative space of the main character of the film.
This duality of imagery in this reinterpretation of the poster for Dirty Harry presents a challenge for the viewer to complete. Upon first scan the object appears as a gun. As the eye tracks other elements of the picture a graphic brow and eye catch and the second object hidden in negative space, the face of Clint Eastwood.
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